How often should you post on social media? A guide for small businesses.

One of the most common marketing questions we hear is:

"How often should I post on social media?"

The answer? It really depends on your platform, audience, and business goals. Here’s a breakdown of the ideal posting frequency for small businesses.

Facebook: 2-4 Times Per Week

Facebook rewards quality over quantity—so focus on engaging posts rather than posting just to post.

Aim for 2-4 updates every week, including a mix of photos, videos, customer testimonials, and promotions.

Instagram: 3-5 Times Per Week

Instagram thrives on consistency and visual appeal.

Post 3-5 times per week on your main feed and daily Instagram Stories to stay top of mind. Don’t forget Reels! They perform exceptionally well and boost engagement.

TikTok: 1-3 Times Per Day

TikTok moves fast, and frequent posting can help you grow quickly.

If TikTok is a key part of your strategy, aim for 1-3 posts per day to stay relevant. Trendy, engaging content is essential.

LinkedIn: 2-4 Times Per Week

For B2B businesses, LinkedIn is an excellent platform to build authority and connect with professionals.

Aim for 2-4 posts per week, focusing on industry insights, thought leadership, and company updates.

Twitter/X: 5-15 Times Per Day

Twitter/X is a real-time 24/7 platform, so frequent posting is necessary to stay visible.

If Twitter is part of your strategy, aim for multiple daily tweets to engage in conversations and trends.

Final Thoughts: Quality Over Quantity

It’s better to post consistently at a manageable rate rather than burn out trying to post every single day. Focus on engaging, high-quality unique content that resonates with your audience—and don’t forget to track performance to see what works best!

Need help managing your social media?

LJ Marketing & Media can create a custom strategy to keep your business visible and engaging.

Let’s chat!